Three Ways the Beauty Industry is Changing

I discovered makeup at a very young age, probably the same way the rest of you reading did too. Mum was in the kitchen and I thought I’d take it upon myself to coat my face (and the majority of the bedroom wall) in whatever I could find at Mum’s makeup table. Years on, I’m still can’t perfect winged eyeliner, or the perfect contour. I’m past the stage of stressing myself out over it now, I’m hoping that my husband (after many years of happy marriage) still sees me as the person underneath it all.

When I look at the kids and teenagers of today though, I can’t help but feel like they’re far worse off than I was. Eye liner and a touch of black lipstick (don’t act like you didn’t have a goth stage either) was enough for sneaking out of the house on a Friday night. But nowadays, thanks to the rise of social media…teenagers can’t help but compare themselves to the Kylies, Kendalls, Hadids and Delevingnes that dominate the media spotlight. While, each of those women are undoubtedly, absolutely gorgeous, it can’t be healthy for young girls to assume that they always need to be seen with that level of makeup on.

While I love reading up on the latest beauty trends, I can’t help but note that things are very different from when I was younger and I’m sure you feel the same.

It begs the question; how is the beauty industry changing, and what’s coming next?

Evolving Beauty Trends (Or Are They?)

As I’m writing this, I’ve had to move my laptop from my lap to the kitchen table because I’m wearing high waisted shorts and my laptop has decided to try and scold my thighs! High waisted shorts aren’t anything new, though. Women wore them in the 60’s too and they looked just as gorgeous doing so. Ten years prior to that, Grace Kelly, Hepburn and Monroe were demonstrating flirtatious, winged eyeliner (the same style that I’m continuing to fail at all these years later). We even saw women stripping back to pencil thin eyebrows in the 1930s, or shaving them off completely and drawing them back on – much the same as many young girls today!

While there will always be new eyeliners or Kylie lip kits, we’re probably going to be using them just the same as we have been over the last hundred years! Are there any beauty trend you’d love to see make a reappearance?

Personalisation

Any Mad Men lovers out there? Early on in the first series of the critically acclaimed show, Don Draper, Creative Director of a fictitious Manhattan advertising agency reveals his pitch for a new marketing campaign to represent Belle Joilie Lipstick: “Every woman wants choices, but in the end, none wants to be one in a box of a hundred.”

We come in an infinite number of shapes, colours and sizes. The foundation that works for me is far from ideal for my sister and we’re related! How are makeups meant to accommodate the three and a half billion women on earth with a one-size-fits-all approach.  The answer, that many companies are now looking to pursue is creating personalised makeup. Finding Ferdinand are an example of a startup that give men and women the opportunity to create a, unique personalised makeup palette for their skin. Could we see makeup companies start to create products with personalised ingredients to accommodate our skin’s reaction to allergens or irritants in future too?

Source: https://68.media.tumblr.com/87315bbe8e4b3857233dffff04916ecc/tumblr_o0i549NbJC1sjchkho1_1280.jpg

Personal Makeup Packages

Where do you get your makeup from? When I was little, I used to share it with my mum. Then, when I decided to find my own style (embrace that goth stage) I went to the local pharmacy to get my shampoos, eyeliners and lipsticks. When I got my first paying job (in a tiny café), I would buy an enormous amount of makeup, much to the expense of the other poor local women. In fact, sometimes I had to wait for the pharmacy to restock my eyeliner (that’s how goth I was!). It was a small village, in fairness!

Nowadays we can simply order our makeup online, or pop down to supermarkets or cosmetic retailers. Even the chemists stock more makeup than ever before. But, if we’re going down the route of personalised makeup – could we soon see pharmacy wholesalers stocking our local chemists with our unique makeup creations, much like repeat prescriptions? Instead of going to Boots or Superdrug, we’d simply have to pop by the chemist to pick up a package with everything we’d need to last us the rest of the month.

What do you think girls? Where do you think we’re going and what would you like to see from the beauty industry?

Glow for Pride: The Essentials

Source: Wikimedia

Get your rainbow colours on because it is that time of year again! Brighton Pride is just around the corner and the whole city is super excited to get out there and celebrate in style. It promises to be bigger and better every year, and my, does it deliver. Eccentric floats and extreme outfits make Brighton Pride the highlight of my Summer, not to mention it’s right on my doorstep! This joyous occasion does brilliantly in bringing everyone together to celebrate equality and diversity. As a spectator, you aren’t required to dress up however, it is the perfect time of year to splash on some colour and be confident in your skin.

This is our ultimate Guide to Pride 2017!

Photo by Andrew Robles on Unsplash

Beauty

The key to avoiding beauty disasters is to have a good base to work with. Not your foundation base – but the skin beneath it. It is important to look after your skin all year round, however for special occasions you can up the ante a little to get that extra glow. Using the correct skin care products for your skin type can revolutionize the way the makeup sets on your face. Pride is all about being your best self with confidence and what better way than to show off with a confident summer glow.

Highlighters and radiance cremes have been massive this year, they are perfect products to help you get luminous skin when you need a little pick me up. Unicorn and, of course, rainbow highlighters are a hot favourite for this year. The rainbow metallic style colours are just beautiful and will have you lighting up at the parade like a disco ball!

Once you have that smooth, naturally glowing base…time to get creative!

Scouring Pinterest, it is almost obvious that rainbow eyes are the classic favourite. From rainbow eyeliner to colourful brows, there is no stopping the force of the rainbow! If you are wanting something a little less bright, but still a showstopper, confetti or glitter liner is a great way to go. Layer on the glitter and light up the room, like the true star you are.

Clothing

The weather will play a huge part in what you choose to wear but my advice to you is, be prepared. The UK is famous for its irrational weather, especially with Brighton being so close to the sea. Saying that, the past few years have been bright and sunny so I am hopeful that this trend will continue.

If the weather is a temperamental, don’t be caught out! You will likely be dancing and drinking well into the night too, so ensure you wear more than one layer. A light cardigan or jacket can easily be tied around your bag to free your hands up for dancing.

Standing and watching the amazing floats can take its toll so well fitted, comfortable shoes are an essential. Clothing-wise, leave the dark colours at home and dress in bright colours – loud and proud. The rainbow flag is the iconic symbol of the LGBTQ+ community and during the parade there will be a sea of rainbow colours, so get involved. Usually there are people who walk along the parade route before the event starts selling rainbow flags and accessories, a perfect chance to add some more colour to your outfit.

Bag

No one wants to carry a bag around Pride, however you’ll likely need one to pop your essentials in. Aside from the basics like your purse, phone and keys, here are three things that you may not have considered taking:

  • Portable Chargers, these will be your lifesaver. Unlike us humans, phones do not have the party-lasting power. The last thing you want is to lose your friends and have a dead battery. To avoid any loss of communication, bring a charged up portable charger so your phone can last as long as you!
  • Sun cream, if the weather is good bear in mind that most pubs and clubs will be jammed encouraging you to take the party to the streets. In all the fun, you may forget to apply sun cream. Don’t risk waking up the next morning with a hangover and Reapply factor 30+ every two hours to protect your skin.
  • Identification, most people carry this key to pubs and clubs any way. However, some don’t – double check you have this little card with you before you leave the house otherwise you will not be getting in anywhere!

Transport

The parade as fun as it is, makes getting from A to B near enough impossible. Make sure you plan your route in and out of there. Check the Brighton and Hove Buses social media and website for updates, even the app will have news and information regarding bus times and delays. Book a taxi in advance and beware that the fares may be a little higher than expected as it can take longer to get into town. Returning to your home or hotel, it is best to book a taxi before in advance – trust me, you do not want to be waiting in a long queue at two in the morning.

Along with those awesome tips do remember the safety basics as you would whenever you go out. Have a confirmed meeting point with your friends if you lose each other, never put down your drink and trust your instincts. With all that in mind, have a wonderful, safe and glowing Brighton Pride!

How To Match Your Wardrobe With Your Beauty Regime

winter-girl

 

In all the excitement in the run up to Christmas, I almost forgot about the winter solstice. I like to pay attention to this day every year as that means that from now on the days are (finally) getting longer!  And as much as I love the festive season, sometimes I feel like the sun has barely risen before we are plunged back in to darkness at 4.30pm in the winter. So in the winter months, I like to do whatever I can to reinvigorate to my beauty regime and wardrobe to keep away those winter blues!

The Natural Look

I like to keep my day to day look reasonably natural. Who doesn’t want a fresh, flawless finish? To perfect the natural feel, it all begins at the exfoliating and cleansing stage. The cold weather can be particularly harsh on your skin, so bringing it back to life takes a little TLC. There is an abundance of naturally sourced and produced gentle exfoliators perfect for all skin types; it’s simply a case of finding one that works and suits you best. The same goes for moisturiser – it’s important to think about your skin type and find a product that suits you, and then moisturise regularly. Nowadays everyone is clued up about the damage that sun can do to your skin, but it’s worth using a moisturiser with SPF protection all year round as UV rays can still damage our skin in winter. If using a tinted moisturiser, you may wish to finish off with a little powder, and providing you conceal any blemishes this combination is sure to leave your skin glowing. The real attention should be focused on your eyes and lips with defined lashes which are essential for this look. You can forfeit eye shadow and eyeliner but never the mascara. Blondes should try using a brown mascara, whereas darker hair should stick to black. Finally, to add a pop of colour pick a lipstick that almost matches your natural lip tone. This will naturally enhance what you already have whilst still creating a rejuvenated feel. Apply with your finger for a less concentrated final look.

What to wear?

Our calendars are often filled with Christmas drinks and parties over the festive season, which for me means coming up with different ways to wear my favourite black dress. But if you’re going for a natural beauty look then your clothes should be both comfortable and stylish.  A personal favourite of mine is a stylish polo neck with plain black jeans and a pair of sophisticated black boots. It’s a look that is both understated and chic, and can be easily adapted if you’re going straight from the office to Christmas drinks with friends.

Glamourous

Whether glamour is your everyday look or you simply want to feel that extra bit special, the glammed up look requires more shimmer and shine. In the winter it feels like it has been so long since we saw the sun, so we do whatever we can to bring a little sunshine back in to our beauty regimes. However this means that there are a lot of disastrous fake tan attempts: you can have the best fake tan and still manage to get it wrong. To pull off the glamourous look from head to toe, you really need to master the art of applying foundation, and bronzer as well as fake tan. You can spend hours watching video tutorials on how to contour or achieve the perfect smoky eye, but fail to get the fake tan bit right and you have an issue on your hands, literally. Always exfoliate beforehand to remove all dead skin, and follow with a good moisturiser. Make sure you don’t forget the elbows and ankles. Beginning at the arms and shoulders, gradually make your way down using circular motions. For best results apply fake tan at night leaving plenty of time for it to develop. Showering should be avoided until the tan has had time to fully develop.

What to wear?

From my experience black works best as well as olive tones. Of course it’s important you show off your new and improved looking skin. Off the shoulder ruffled tops are fast appearing in all major high street shops; the shoulders offer a subtle hint of sexiness without going full out. Paid one of these with a stylish pashmina scarf and a long trench coat to complete your glamourous look. The important thing here is to remember that you want to show off a little skin to embrace your new-found summer glow, but you also need to dress appropriately for the weather outside.

Preparing Your Skin for Your Wedding Day

Getting married was one of the best days of my life, but it also piled on the pressure in heaps. When you’re about to be under the spotlight on your wedding day, you start to think about all the ways people will be analysing you, and in turn you start to over-analyse people’s analysis of you. It sounds confusing, but there’s so many things racing through your head on the day that the smallest thing can turn into a big deal.

Sassy Photographer

Photo Credit: Sassy Photographer

I’ve always had quite bad skin, whilst all my friends had perfect smooth skin and it used to make me really jealous. Before and on my wedding day, I was lucky enough to have their valuable insight into good skincare and it made me feel a whole lot better about stepping out in front of everyone that day. Bad skin can be a real confidence blocker, but can be helped with a bit of work and can take away a whole load of unnecessary stress.

Continue reading